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Drew Logan

Founder, Chairman & CEO

Drew Logan is a renowned health expert, #1 best-selling author, elite athlete, TV personality, serial entrepreneur, patent inventor, spokesperson, and the only known survivor of three sudden cardiac deaths in one night.

Over his 30-year career, Drew has advised some of the top athletes of the NBA, NFL, and NHL, consulted the US Army, US Marines, coached some of the biggest names in entertainment and has been a spokesperson for Cedars-Sinai. Gaining global recognition in 2016 as one of the world’s top human performance experts on Sylvester Stallone’s NBC series STRONG, Drew would quickly after be published by Simon & Schuster - his book 25Days immediately became a #1 bestseller, outselling major titles by Tom Brady, JK Rowling, & Hillary Clinton.

In December 2017, Drew founded a human performance science company that developed and patented a groundbreaking plant-based sugar alternative.

The innovation quickly positioned the company as a leader in the industry, achieving a $420 million post-money valuation by February 2020. However, just weeks later, the global COVID-19 pandemic caused global forced business shutdowns, devastating supply chain disruptions, massive layoffs, and investor defaults, ultimately leading to the company’s insolvency by 2021.

After witnessing the nearly $1 trillion in business devastation to entrepreneurs (like himself) brought on by the pandemic, Drew founded The Myrlin Group in December 2022 with the mission of increasing the success rate of early-stage businesses and providing entrepreneurs with a path to expedited, dependable, and steadfast scaling. As this amalgamation of a ‘new era business optimization agency began to emerge, Drew brought in some of the nation’s foremost leaders in business as partners in Myrlin-legends in their own right-to create an optimized ecosystem that revolutionizes the status quo.

With his irrefutable expertise, Drew is leading Myrlin in its mission to revolutionize the early-stage trajectories of businesses beginning within the human performance, health, wellness, and their adjacent industries.

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