Ed O'Hara

After 40 legendary years in the branding and marketing world, Ed was the first to join The Myrlin Group as a Partner, Board Member, and its Chief Creative Officer. Recognized as the foremost sports branding & marketing expert of all time, Ed has shaped the industry by transforming the landscape of sports, turning teams into powerful global brands, and setting the standard for excellence.

During his leadership as Chairman of SME Branding and IMG/Learfield, Ed collaborated with some of the world’s most iconic sports and Fortune 500 brands, including the New York Yankees, Madison Square Garden, NASCAR, the NFL, Master Card, Adidas, and HSBC. His work not only defined the gold standard in sports & business branding & marketing but also drove billions in revenue for these giants.

Bringing decades of experience to Myrlin, Ed’s role is not just a new chapter but the culmination of his lifelong dedication to setting industry standards. His legacy of excellence continues to shape the future of business, ensuring a lasting and profound impact in any industry.